HubSpot CMS Hub is a content management system built natively into HubSpot's marketing platform — enabling marketing teams to build, manage, and personalize website content alongside their CRM, email, and analytics in a single platform. It's used by B2B companies that want tight integration between their website content and their sales pipeline — showing different content to known contacts versus anonymous visitors. HubSpot CMS pages load scripts from hs-scripts.com (HubSpot's tracking script CDN) and cdn2.hubspot.net for module assets. The markup includes hs-cta- prefixed class names for HubSpot's call-to-action widgets, hs-sites-specific data attributes, and the HubSpot tracking cookie infrastructure. The _hsp and _hsq JavaScript objects appear on all HubSpot-tracked pages. HubSpot CMS pricing starts at $25/month with the Starter tier.
Paste any URL to instantly detect whether it was built with HubSpot CMS. Our engine checks 5 technical signals.
HubSpot CMS is used across many industries. These are the most common website types built on this platform:
Publishers & bloggers
Flexible content management with rich plugin ecosystems
Enterprise businesses
Scalable CMS with extensive customization
NGOs & nonprofits
Affordable open-source platform with wide community support
E-commerce retailers
WooCommerce integration for product catalogs
Every HubSpot CMS website leaves distinctive technical fingerprints. Here's what to look for:
JavaScript Patterns
3 script patterns linked to HubSpot CMS
HTML Attributes
2 HTML patterns in the page source
Explore how HubSpot CMS compares to similar cms tools:
Join thousands of creators who build with HubSpot CMS.
Get Started with HubSpot CMS →