
Substack
CMS
Blogger
CMSSubstack and Blogger are both popular choices, but they serve different needs. Substack is a CMS with a traditional, manual approach to building, while Blogger is a CMS that prioritises developer or designer control.
Below you'll find a side-by-side breakdown of detection signals, AI scores, and technical fingerprints — plus our honest take on which builder wins for different use cases.
How we detect Substack vs Blogger — see our methodology: AI Influence Score calculation, evidence tiers, and fingerprint signal types.
| Category | CMS | CMS |
| AI Score | 20/100 — Traditional | 20/100 — Traditional |
| Detection Signals | 5 patterns | 9 patterns |
| Script Detection | 2 patterns | 3 patterns |
| CDN Detection | 1 domains | 2 domains |
| Header Detection | — | — |
| Sites Detected | 57 scans | 9 scans |
| Best For | Blogs & content-heavy sitesTry Substack → | Blogs & content-heavy sitesTry Blogger → |
| Official Website | Visit | Visit |
CMS
Substack is a cms with an AI Score of 20/100 (Traditional). Our detection engine uses 5 signal patterns to identify Substack-built sites.
CMS
Blogger is a cms with an AI Score of 20/100 (Traditional). Our detection engine uses 9 signal patterns to identify Blogger-built sites.
Substack is a newsletter-focused content management and publishing platform used primarily by independent writers, journalists, and media creators who monetize their content through paid subscriptions. The platform has a distinct technical footprint that makes it reliably identifiable: our detection engine recognizes Substack-powered sites through a combination of 2 script patterns, 1 CDN domain, 1 HTML pattern, and 1 meta tag pattern embedded in the page source. These signals — including characteristic script references tied to Substack's CDN infrastructure and specific HTML markup and meta tag conventions consistent across all Substack publications — allow for high-confidence identification regardless of whether a site uses a custom domain. Substack operates as a fully hosted platform, meaning publishers do not manage their own server infrastructure, which keeps the technical signature highly consistent and predictable across deployments. This uniformity makes Substack one of the more straightforward CMS platforms to detect accurately, as its front-end delivery relies on centralized assets that appear on every publication regardless of custom branding or domain configuration.
/substackcdn\.com/i while Blogger uses /blogger\.googleusercontent\.com/i — making CDN domain analysis one of the most reliable ways to distinguish them.Choose Substack if…
Choose Blogger if…
Our Pick — Based on 66+ detections
Detected 6× more often than Blogger across our database of scanned sites.
Was this helpful?
Curious if a website uses Substack or Blogger? Scan it now — free.