2026-03-20
Choosing the best website builder for e-commerce is one of the most consequential decisions for an online business. The wrong platform means transaction fees eating your margins, limited payment options losing customers, or technical limitations blocking your growth.
Shopify is the gold standard with over 5 million active stores and hundreds of billions in annual GMV.
Pricing:
What makes Shopify the best:
WooCommerce powers roughly 30% of all online stores. For stores where content marketing is a key growth strategy, the WordPress + WooCommerce combination is unbeaten.
Pricing: Free plugin + hosting $10-100/month
What WooCommerce does well:
For businesses with a smaller product catalog that prioritize a beautiful shopping experience — boutique clothing, artisan products, art prints — Squarespace Commerce offers the best design-to-commerce ratio.
Pricing: Basic Commerce $28/month (0% transaction fees)
Wix is ideal when your website does more than just sell: bookings, events, a blog, and a store in one place.
Pricing: Business plans from $36/month
| Platform | Transaction Fees | App Ecosystem | Learning Curve |